A couple of years ago, I attended a panel discussion where five philanthropists talked about how they make giving decisions. One philanthropist spoke passionately about a school he supports that truly “wows” him every year in the way they thank him and show him the impact of his gifts. His relationship with them has been memorable, meaningful, and exhilarating. Someone in the 
audience asked this philanthropist, “How does the way that the school reaches out to you affect the way you feel about the other non-profits you support?” I will always remember the philanthropist’s response: “Have you ever dined at a restaurant where the food, the atmosphere, and the service were simply amazing? [“Yes.”] How did that experience make you feel about McDonald’s?”
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